With an aim to sell 6 Million Activa in the 2017 Year in India, Honda becomes largest 2 wheeler selling the brand in Tamilnadu. Tamilnadu considered 3rd largest two wheeler market.
Honda 2 wheeler sales grow by 34% in Tamilnadu and every third selling two wheeler is from Honda whether it would be Activa or splendour or other range offerings by Honda in tamilnadu. honda already secured the largest selling two wheeler brand in states like Maharashtra, Kerala, Gujarat and Karnataka
Mr YS Guleria, Senior Vice President, Sales and Marketing, HMSI said
Within regions, the more progressive South and West regions are today leading the scooterisation of India. As the second largest scooter market in India, Tamil Nadu is clearly a trend-setting state. There is a dramatic evolution of two-wheeler industry in Tamil Nadu. Now nearly every 2nd customer chooses to ride home on a scooter. Mopeds which always had a stronghold in Tamil Nadu have seen a sharp drop in contribution every year. Now only 1 in 10 two-wheelers sold in the state is moped.